GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

DP Jewellers organised its first jewellery masterclass in Indore, offering over 55 participants expert guidance on styling, gemstone pairing, and maintenance techniques, further strengthening the brand’s commitment to customer education and trust.

New initiative targets Gen Z and Millennials, redefining gold as a symbol of modern self-expression.

Anmol Jewellers has announced the launch of Anmol Accents, a new line of everyday-luxury jewellery designed for the modern Indian woman.

The International Institute of Gemology (IIG), one of India’s leading gem and jewellery education institutions, has unveiled an engaging and interactive campaign at IIJS 2025, giving visitors a chance to win a course worth Rs. 1,00,000 — all by leveraging a simple selfie and the strength of their social media network.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.

Tanishq’s wedding-focused sub-brand Rivaah has rolled out ‘Rivaah Bridal Insider’, a new digital styling series aimed at guiding modern Indian brides through their wedding journeys. The series, hosted exclusively on Tanishq’s social media platforms, features renowned makeup artist and stylist Namrata Soni, and offers practical, expert-led tips across various bridal looks and occasions

Leading omnichannel jewellery brand CaratLane has unveiled its latest Mother’s Day campaign, Born of Her, introducing a heartfelt collection of diamond and gold pendants that celebrate the quiet strength, love, and heroism of mothers