Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

DP Jewellers organised its first jewellery masterclass in Indore, offering over 55 participants expert guidance on styling, gemstone pairing, and maintenance techniques, further strengthening the brand’s commitment to customer education and trust.

New initiative targets Gen Z and Millennials, redefining gold as a symbol of modern self-expression.

Anmol Jewellers has announced the launch of Anmol Accents, a new line of everyday-luxury jewellery designed for the modern Indian woman.

The International Institute of Gemology (IIG), one of India’s leading gem and jewellery education institutions, has unveiled an engaging and interactive campaign at IIJS 2025, giving visitors a chance to win a course worth Rs. 1,00,000 — all by leveraging a simple selfie and the strength of their social media network.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.

Tanishq’s wedding-focused sub-brand Rivaah has rolled out ‘Rivaah Bridal Insider’, a new digital styling series aimed at guiding modern Indian brides through their wedding journeys. The series, hosted exclusively on Tanishq’s social media platforms, features renowned makeup artist and stylist Namrata Soni, and offers practical, expert-led tips across various bridal looks and occasions

Leading omnichannel jewellery brand CaratLane has unveiled its latest Mother’s Day campaign, Born of Her, introducing a heartfelt collection of diamond and gold pendants that celebrate the quiet strength, love, and heroism of mothers

Aditya Birla Group’s jewellery brand Indriya is rapidly expanding its footprint in India’s Rs 7-lakh-crore jewellery market. Since its launch in July 2024, the brand has opened 22 stores across 11 cities and aims to scale up to 100 outlets by the end of FY26

Giving expensive gifts to employees creates a ripple effect that goes beyond momentary fame. Employees not only feel valued and recognized, they end up becoming brand messengers as they take to social media to share their stories. The brand, thus, gets associated with values, class, and a reputation for generosity, discovers Suneeta Kaul

ORRA Fine Jewellery commemorated International Women’s Day with a unique digital campaign aimed at recognizing individuals, communities, and brands that contribute to the empowerment and success of women

As Valentine’s Day approaches, Platinum Love Bands by PGI India introduces the #SealItWithPlatinum campaign, a heartfelt celebration of love that is as rare and meaningful as the bond it honours